Naivas Supermarket has dismissed as false and misleading recent reports alleging the sale of expired food items at its Nairobi branches, as well as the directive to shut down operations by county ...

“In 2023, I started seeing shelf space that previously would have gone to Aura Bora going to another few SKUs of a Pepsi ...

And in today’s supermarkets, store brands are surging. Private label products made up 20.7% of all grocery sales in 2023, in terms of units sold, a record high.

At Mission Field, we’ve developed three highly effective methods for testing CPG innovations in-market: At-Shelf Insights (ASIs), Weekend Tests, and Retail Labs.

1. Plugging a market gap. The pair were struck by the butter aisle. “I transported myself back to when I was a kid looking at the butter – it’s identical to what it was before.

Little-known supermarket rule that lands shoppers free products. A Perth woman has shared the “insane” way she managed to nab an expensive $50 item from the supermarket without paying a cent.

Supermarket giant Coles to slash number of products on shelves. Supermarket giant Coles is pushing forward with a plan to slash the number of products on its shelves by at least 10 per cent, in a ...

If you were to grab a box of Cadbury Favourites off the supermarket shelf, how much would it cost? It depends on whether you're at Coles or Woolies, and what week it is. At Coles, a single box ...

Why Are So Many Supermarket Brands Losing Shelf Space? ... And new product launches were down about 70 percent in the same time period, according to consumer-products data provider Spins.

Supermarket giant Coles is pushing forward with a plan to slash the number of products on its shelves by at least 10 per cent, in a move it says is designed to make it “easier” for shoppers ...