Fox reported during its November earnings call with investors that it sold out of ad spots for the Super Bowl in the fall.

The cost for a 30-second Super Bowl commercial has hit new heights, with ads being sold for about $8 million in the weeks leading up to the game,

Prices for Super Bowl ads have risen to a record of over $8 million, with sponsors purchasing around 10 of the most-expensive 30-second spots for the Feb.

Fox, the broadcaster of this year’s Super Bowl matchup, originally sought about $7 million for 30 seconds of ad time during the game, the highest-rated event in the United States.

This year’s Super Bowl — to be held Feb. 9 on Fox — will anoint artificial intelligence companies and products as the new mainstream (yes, that is despite this week’s Wall Street meltdown after a Chinese AI app, DeepSeek, shook the foundations of Silicon Valley).

You can bet on seeing lots of AI ads during the Super Bowl LIX, according to Mark Evans, the executive VP of ad sales for Fox Sports. Evans told The Hollywood Reporter that AI “will be coming like a freight train,” and that some companies have paid over $8 million for 30-second spots during the year’s biggest NFL game.

The Rise of AI in Super Bowl Ads. Get ready for a wild ride into the future of advertising. Gone are the days of simple product pitches; AI-powered commercials are taking center s

Brands including Instacart, Taco Bell, Stella Artois, Uber, Tubi, and NerdWallet have released teasers for their Super Bowl 59 commercials. Some clues we've gathered about the mos