Faced with different shopper behavior throughout the pandemic, Sun-Maid has launched a marketing campaign aimed at moms navigating the new normal of the back-to-school season and who now must be ...

Hear the story of Sun-Maid’s changes on our podcast Problem Solvers. Harry Overly got an unexpected call one day from Sun-Maid, the raisin company with the famous red box featuring a grapes-­carrying ...

KINGSBURG, CALIF. — Sun-Maid Growers of California is relaunching its yogurt-covered raisins with millennials in mind. The reformulated snack is Non-GMO Project verified and features an improved taste ...

Add Yahoo as a preferred source to see more of our stories on Google. Remember eating raisins from those little red boxes? If not, Sun-Maid is determined to jog your memory. For the first time in over ...

FRESNO, Calif.--(BUSINESS WIRE)--Sun-Maid has received two category-leading honors at the annual ANA REGGIE Awards for its Halloween brand activation – The Raisin House. Winning a gold distinction in ...

FRESNO, CALIF. — Sun-Maid Growers of California is expanding its lineup of flavored raisins with new tropical punch and peach varieties. The products join a range of sour raisin snacks, available in ...

KINGSBURG, Calif.--(BUSINESS WIRE)--Amid a year of transformation and strategic growth, Sun-Maid Growers of California, for the first time in 30 years, has decided not to sign as a Raisin Bargaining ...

Sun-Maid Raisins is easily one of the most recognizable brands in the United States. But even the company’s iconic red bonnet-wearing farm girl hasn’t been enough to keep this century-old cooperative ...