The main goal of streaming services is to keep you engaged. Netflix focuses on behavior over interests to power its algorithm. Timely titles will get top placement while erratic viewing habits can ...

Another 14% said they still believe radio stations ... the next track for the algorithm to decide. “It’s a tough one. Music sales may not compete against streaming. But the connection artists ...

The rise of streaming platforms has fundamentally shifted the media buying landscape, creating new opportunities and challenges.