A Circus Like An Opera. First, let's imagine a circus without monkeys. Cirque du Soleil was founded in Canada in 1984. Today, it is recognized as one of the icons of "blue ocean strategy," a ...

After almost fifteen years, the idea of creating a Blue Ocean Strategy is still very popular. But caution is needed because it involves three key risks.

Manny Reyna used "Blue Ocean Strategy," among other books, to develop his real estate investment strategy, which focuses on ...

A blue ocean business strategy is non-zero-sum, meaning the sum of the winnings and losses of the players in the market is not zero. It allows for a win-win game where every player can win.

May 31, 2023. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article.But its co-creator Renée Mauborgne, a professor of strategy and management at INSEAD ...

The book ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant’ has had a huge impact worldwide. Written by two INSEAD professors, W. Chan Kim and Renée ...