A strong AI marketing plan begins with an incisive analysis of the current business environment used in your marketing strategy. AI is a great tool to mine volumes of data on customers ...

What Is a Marketing Strategy Framework? A marketing framework brings a structured approach that helps you to understand your business and its place in the market. In the same way that a TOGAF ...

Learn how to manage and optimize SEO across multiple enterprise websites with a structured, scalable, and strategic approach.

A content strategy framework is a plan that guides all of your content marketing actions. It details how you’ll create, manage, publish, promote, and maintain content to meet your brand goals.

Your corporate strategy and marketing strategy are two very different plans. The first is the playbook for where you want your business to go; the second lays the framework for how you will ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry. Journal of Macromarketing 42. 267-291. Rashidi-Sabet, S., Madhavaram, S., & ...

Rivergate Marketing, a strategic marketing and communications partner for B2B companies in engineering and technology, will present a featured strategy session at the Control System Integrators ...

In the process of executing content marketing, you need to be able to understand how your content is performing so you can adjust your strategy as necessary. If what you’re doing is working, you ...