Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...
Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...
NEW YORK--(BUSINESS WIRE)--New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ...
Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...
Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...
Scott Hagedorn, chief solutions architect at Publicis Groupe, said: “AI innovation only works when it is built on trusted ...
The right WMS KPIs help you measure for success in ecommerce operations (Photo credit: William Warby on Unsplash) How are you leveraging your WMS KPIs? The answer can dictate your level of success in ...
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