The logo has gone through changes over time, including its color (from brown to green) in 1987, followed by a more modern adaption in 1992 when Starbucks became a publicly traded company.

Starbucks Corp. is giving its siren a facelift. The world's largest coffee company is unveiling a new logo Wednesday that drops the words encircling its iconic sea nymph.

The Seattle-based company rolled out its new words-free logo Tuesday on all its cups. Signs also changed at a handful of stores, and the new logo will show up on more storefronts in the future.

Starbucks Corp. is giving its siren a facelift. The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few ...