Brilliant marketing moves have transformed a $50 silver bowl into a priceless brand that generates viral moments year after year. The NHL’s Stanley Cup is arguably the most iconic championship trophy in sports.

In the 1998 Stanley Cup Final, the Detroit Red Wings’ Game 4 win became more than just a championship moment. With Vladimir Konstantinov watching from

After the Panthers and Oilers split Games 1 and 2 in Edmonton, the reigning champs are slight favorites as the series shifts to Florida for Games 3 and 4.

The Montreal Canadiens have won the Stanley Cup a record 24 times. Since 1893, there have been only two years without a Stanley Cup winner: 1919 and 2005. The trophy is named after Lord Stanley of Preston, a Canadian governor general appointed by Queen Victoria. Lord Stanley promoted amateur hockey competitions in Canada during the 19th century.

The Stanley Cup, a symbol of hockey supremacy, is passed from team captain to team captain. This tradition distinguishes it from other sports trophies

A rat flies onto the ice as the Florida Panthers celebrate their third goal in the third period as they defeat the New York Islanders in round 1, game 2 of the 2016 NHL Stanley Cup Playoffs in Sunrise, Florida, April 15, 2016. CHARLES TRAINOR JR Miami Herald File