Now Stanford owns the logo design, which means that it can also prevent others from replicating the school's likeness by just using Sabon art. But don't worry, the emblematic tree and Stanford ...

Stanford and Berkeley logos face scrutiny, igniting discussions about branding and identity in academia. Business Insider Subscribe Newsletters ...

Earlier today, we reported that the prestigious Stanford University quietly, but officially, changed its logo. The question on many an alum's mind: Why? Business Insider talked to Lisa Lapin ...