A cross-section of former Obama-era officials, media executives and several professional athletes are endeavoring to rewrite the rules of professional sports investment with the launch of a new $7

Indiana Fever guard Sophie Cunningham ignited a nationwide conversation about whether or not transgender women should play in women’s sports. Recently, one of the most prominent women in American culture,

The new addition to Irish jerseys matches a new era of college athletics, where revenue generation has become the sport within the sport.

Sophie Cunningham's stance against transgender athletes in women's basketball sparked a WNBA firestorm that most broadcast networks refused to cover.

Martina Navratilova criticized a WNBA coach for her comments on transgender athletes after a rally was held to support the protection of women’s sports ahead of Wednesday’s game between the Golden State Valkyries and the Minnesota Lynx.

Lamented by coaches and resented by their NFL peers, NIL agents operate with little-to-no oversight in an unfettered environment.

Plus, stay up-to-date and never miss a moment from your favorite sports with NBC Sports Highlights Factory, NBA on NBC Highlights Factory and WNBA on NBC Highlights Factory. Also

Meet the attorneys who rep Patrick Mahomes, Caitlin Clark and Shohei Ohtani. They're engineering the sports industry's biggest money moves, from a $10 billion Lakers sale to the legal groundwork for the 2028 Olympics.

Jon Alba explains why BZZR offers sports content creators a virtual sports bar free from AI garbage, engagement bait, and vitriol on social media.

Sports are one of the few reasons people watch live TV, and so every broadcaster and streaming service wants a piece of the action. This is why your teams’ games are televised in what feels like 100 places. It’s frustrating and costly! Here’s a look ...