Say this for the Sphere: It’s a baller. The venue might not be shaped football, least not yet. But the bulbous wonder is glowing with images and videos for the Super Bowl.

The Sphere in Las Vegas is a modern marvel of entertainment. And with the Super Bowl being played in town this week, the venue is being utilized to appeal to all of the football visitors.

The Las Vegas Sphere changed into the Kansas City Chiefs and San Francisco 49ers helmets ahead of the Super Bowl. Your login session has expired. Please logout and login again.

It's finally Super Bowl Sunday in Las Vegas and perhaps nowhere is that more clear than just off the famed Strip and where the brand new Sphere continues to make itself a focal point of the weekend.

The Las Vegas Sphere has brought new relevance to out-of-home advertising around the Super Bowl, as numerous brands are flocking to the venue’s giant digital billboard to draw off interest in ...

The Las Vegas Sphere has become a draw for companies wanting to promote and is it only getting more noticed as the Super Bowl draws near. Super Bowl LVIII is rapidly approaching, with the big game ...

In addition to Super Bowl LVIII TV commercial spots, another hot source of ad revenue will be generated on the Sphere venue on the Vegas Strip. It could cost up to nearly a third of a traditional ...

The newest addition to the Las Vegas skyline made quite the splash on the Super Bowl LVIII broadcast Sunday. The vivid imagery projected on the landmark’s “Exosphere” caught the a… ...

Without any Super Bowl-related content for its Exosphere, Sphere Las Vegas saw an 8% year-over-year drop in revenue for the first quarter of 2025.

That record has been matched by the New England Patriots, and the San Francisco 49ers have a chance to tie them with that franchise’s sixth title in Sunday’s Super Bowl LVIII in Las Vegas, Nevada.

The MSG Sphere, the soon-to-open Vegas venue that boasts state-of-the-art technology, will open with an act worthy of the hype: U2. U2 Concert Teased in Super Bowl Ad, 1st Act at MSG Sphere in Las ...