TAMPA (WFLA) – The University of South Florida will be returning to its iconic ‘Bull U’ logo. This logo replaces the new logo USF introduced this past fall.

TAMPA -- After 18 years as president of the University of South Florida, Judy Genshaft has perfected her role as a walking billboard for the school. She's become known throughout the state for her ...

USF made headlines earlier this year when it abandoned the new logo it spent $1 million after a lot of blowback. It turns out the Bulls are in good company. Auburn has paused its plans to redo its ...

USF makes changes to final logo after negative feedback, students and alumni still not impressed The University has decided to stop using the new Bulls logo, which many said was reminiscent of ...

USF football games will have a new addition this season: a Publix logo on the field. ... New USF basketball coach Bryan Hodgson making sure love still wins May 16 • USF Bulls.

The deal was facilitated by Vinik Sports Group, the multimedia rights holder for USF Athletics. The 2024 USF Football Season kicks off at 7 p.m. Aug. 31 at Raymond James Stadium, where the Bulls ...

As the Bulls near the 2025 South Florida Football Season presented by Tampa General Hospital, USF Athletics has announced the ...