#PerfumeTok loves this scent from Phlur. It's a true musk, dusted with white florals—and the scent lingers in the best way for hours. The kind of scent that will remind you of a relative or friend, ...

Although White Musk launched in 1981, it rose to the rank of an olfactory phenomenon towards the end of the decade. Since then, it has seduced generation after generation of fragrance lovers, to the ...

Founded in 2018 by sisters Mona and Huda Kattan, the fragrance label was launched under the umbrella of Huda Beauty, their globally recognized cosmetics company. Translating to “my imagination” in ...