Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, ...

For the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, data ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...

Supporters increasingly prefer in-person interactions and direct communication from nonprofits. Here are key ways to deliver ...

Business school didn't teach much about marketing strategy, but to succeed as a founder, you must continue to learn and evolve.

In today’s digital age, social media marketing serves as both a profitable platform and a complex puzzle for businesses.

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

That means your content will be shown to more people more often — the holy grail of social media marketing. Example marketing materials (Source: Coffee and Contracts) Of course, not everyone is ...