So an explainer is in order. Soju is a clear distilled spirit that ... Plus, its mission to make soju more accessible and approachable is a nice nod to the overall essence of the Korean spirit.

So before you pick up that green bottle, do a little prep. Keep it cold. Soju tastes best when it’s been refrigerated which mellows out that alcohol burn. I refrigerate it for at least an hour ...

So, basically a lot like vodka, but with around half the alcohol percentage — and minus all the bad memories. In fact, regular soju tastes pretty much like diluted vodka. Flavored soju ...