Brands and retailers have an opportunity to bridge this gap by holistically integrating in-store retail media into the customer journey. This is feasible for both large and small players.

GroupM, the world's biggest media buyer, said it expects advertising revenue from retail media channels will grow 9.9% to reach $125.7 billion in 2023 and will surpass television revenue in 2028 ...

CitrusAd and sponsorcart.io partner to deliver on-site shoppable video ad technology to retail media networks in the U.S. and abroad. The CitrusAd and ...

Because Adsta combines all their stores into a single ad buy, CPGs have the opportunity to reach shoppers through high-impact video without having to work with multiple points of contact to place ads.

With almost 3,000 stores, Kroger stands out among packaged-goods advertisers because of its foothold with grocery shoppers, self-serve ad-sales platform, and widely used loyalty-card program that ...