Brands and retailers have an opportunity to bridge this gap by holistically integrating in-store retail media into the customer journey. This is feasible for both large and small players.

GroupM, the world's biggest media buyer, said it expects advertising revenue from retail media channels will grow 9.9% to reach $125.7 billion in 2023 and will surpass television revenue in 2028 ...

CitrusAd and sponsorcart.io partner to deliver on-site shoppable video ad technology to retail media networks in the U.S. and abroad. The CitrusAd and ...

Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with the CVS ad tech business, called the CVS Media Exchange (CMX). It will beta test ...