Often conveying a key product benefit, the tagline in an ad should help establish your company's image or position in the market. If a small business can do this, it has a significant brand advantage.

Taglines must be catchy and unique to make a company stand out. For example, "Just do it" is Nike's tagline, and "The real thing" is Coca-Cola's. Neither tagline really explains what the company does.

It's simple: your tagline. Even for small businesses, it's important to consider the tagline, ... You can—and should—draw inspirations from successful, well-known examples.

Well-Known Business Taglines. One of the world's most iconic brands, Coca-Cola, has had nearly 50 taglines to date. Being a home market merchandiser, a.k.a. route truck delivery driver for Coke in ...

Developing strong taglines is as important for small businesses as it is for corporate giants and political leaders. Author of the article: By Dave Burnett. Published Nov 16, 2016. ... Let’s take ...

SAN MATEO, Calif.--(BUSINESS WIRE)--Tagline Guru, the world’s preeminent authority on taglines and slogans, today released its survey of the Top 100 American movie taglines. According to a ...