Taglines must be catchy and unique to make a company stand out. For example, "Just do it" is Nike's tagline, and "The real thing" is Coca-Cola's. Neither tagline really explains what the company does.

Often conveying a key product benefit, the tagline in an ad should help establish your company's image or position in the market. If a small business can do this, it has a significant brand advantage.

Well-Known Business Taglines. One of the world's most iconic brands, Coca-Cola, has had nearly 50 taglines to date. Being a home market merchandiser, a.k.a. route truck delivery driver for Coke in ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. The IMDb logline for Somebody Up There Likes Me, starring Paul Newman ...

Starting and running a small business is expensive. There are many different costs that go into operating a business, but many can be tax write-offs. For an expense to be deductible, the cost must ...

It's simple: your tagline. Even for small businesses, it's important to consider the tagline, ... You can—and should—draw inspirations from successful, well-known examples.

There will be a live stream at 9:00 a.m. (GMT) on April 1, 2022, Yeastar's 16 th anniversary, featuring the story behind Yeastar's new tagline and why the digital value matters to every business ...

SAN MATEO, Calif.--(BUSINESS WIRE)--Tagline Guru, the world’s preeminent authority on taglines and slogans, today released its survey of the Top 100 American movie taglines. According to a ...