A marketing plan details all the key elements needed to effectively and consistently promote your business. It doesn’t need to be long or complex. Every small business should create a straightforward ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

When I launched my first startup, the value of marketing was always at the forefront. We always had a story to tell and used various marketing channels to grow the company. When I sold it, much of ...

A marketing plan is a highly flexible type of strategy, open to a vast number of communication options, styles, tones and concentrations. Nevertheless, many marketing plans follow the same basic steps ...

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of your marketing. That applies even ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Opinions expressed by Entrepreneur contributors are their own. Keep marketing simple and integrated, plan strategically, and embrace creative freedom beyond just data-driven metrics. Effective ...