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In our ever evolving world a logo is more than just a graphical element; it’s the visual cornerstone of your brand’s identity. A well-designed logo serves as an instant reminder of a company or ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Back in June, Spotify announced that it was redesigning its logo and releasing a new font to upgrade its visual identity. The new typeface, Spotify Mix, aimed to keep up with the “dynamic and evolving ...