According to Know Your Meme, TikTok creator @thefrazmaz was the first to post the video that's now become a meme. In the clip, posted on June 13, he showed himself excitedly trying the Grimace Shake.

The meme is not under McDonald’s control, but this level of engagement and enthusiasm can’t be bought; the Grimace Shake meme is free advertising, a viral marketing campaign led by the public.

The meme's life was so short, you'd be forgiven for not knowing it even existed. For those who didn't catch our first Harlem Shake post , here's what you need to know to mourn properly.

While the “Harlem Shake” is good for cheap YouTube laughs, it’s also doing things like getting people fired and tricking us into watching obnoxious Hot Pocket commercials. Here ar… ...

What it is: Shake Weight, $19.95 plus $9.95 postage and handling. What it claims to do: According to the Shake Weight's website, the Shake Weight is a “revolutionary new way to shape and tone ...

Once the beat drops, the entire page (thumbnails, descriptions, related videos, etc.) begin to “do the Harlem Shake,” or at the very least, the meme’s version of the Harlem Shake.