Like a Dragon developer, Ryu Ga Gotoku Studio, ably assisted by publisher SEGA, wants to turn some of the series' zany virtual in-game items into real-world merchandise in honour of its 20th ...

A new set of plushes that turn Cinnamoroll into sushi will be available at arcades throughout Japan from March 7, 2025.

Besides other cute characters from the company's stable, he's also found another friend, with the duo receiving even more mutual merchandise. Courtesy of Sega, two new sets of Hatsune Miku x ...

Aloha Beer Company is teaming up with Sega once again to release collaboration goods of Yakuza Pirate in Hawaii.

Which is a long way of telling you that I somehow never knew that Durst was at one point involved in a promotional campaign for the Sega Dreamcast, a console that was discontinued in 2001. And yet, ...