1993-151-428 -33 - The box, fabricated of heavy natural cardboard, is imprinted in red on the attached lid: Upper left, in sans serif capital letters, Blocks (underscored)/ By M&Co New York. Five ...

A serif is a delicate little point (aka flare or terminating flourish) at the end of a letter stroke. In the image above, we've circled the serifs around the 'A' and 'a' on the left.

“Sans serif was meant for billboards,” Mr. Friedman said. “They were big, blocky letters, and they called them ‘grotesque.’ They were bold and easily legible from far.” ...

Called Roboto Serif, it (as the name suggests) is a serif version of its 2011 font that’s designed for easier reading across different screen sizes. Roboto Serif adds a retro spin to Google’s ...