Rumors have been swirling about the imminent release of a so-called "Galaxy G Fold" with three screens. Now, a Samsung executive appears to have confirmed their validity.

Samsung on Wednesday announced three new foldable phones in its latest push to popularize what the company believes is the future of smartphones.

Samsung Electronics on Wednesday unveiled thinner, lighter foldable phones as it aims to fend off Chinese competition in the higher-margin, premium segment that remains untapped by arch rival Apple .

At a press conference, Samsung's smartphone division head - TM Roh confirmed the existence of their tri-fold phone project and said that they want to launch it before the end of the year.

The internals will diverge from past Samsung lineups. Instead of a matching Qualcomm processor like we have in the Z Fold 7, the Flip 7 will have a Samsung Exynos 2500. This is a 3 nm Arm chip that is theoretically in the same league as the Snapdragon 8 Elite, but it's brand new, and its performance is uncertain right now.

Samsung didn't tease its tri-fold device at Unpacked yesterday, but Samsung mobile chief TM Roh has revealed a launch window.