The numbers: Confidence among home builders ticked down in August as home-buying demand remains weak, and builders are throwing more sales incentives at buyers to boost sales. Builders’ sentiment in ...

Lennar spent an average of 12.9% of the final sales price on sales incentives in Q2 2026—down from 14.1% last quarter.

Home builder stocks perked up Wednesday on a sign of a home sales rebound. Buyer incentives and lower mortgage rates could have lured buyers back into the market in August, new census data ...

Hovnanian Enterprises’ HOV-0.72%decrease; down pointing triangle third-quarter profit plummeted, with the company saying a stagnant housing market forced it to offer significant incentives to ...

The spring homebuying season is in full swing. But what is typically the busiest time of year for homebuilders has not lived up to the hype in 2025. As builders struggle to close sales, resulting in ...

Sales of new homes in the US remained weak in June as builders’ heavier use of sales incentives failed to motivate buyers put off by high costs. Contract signings on new single-family homes increased ...

In Lennar's fiscal second quarter (ended May 31), new orders increased 6% year over year to 22,601, but heavy sales incentives were needed to entice buyers. The average selling price of new orders ...

Housing affordability continues to discourage many buyers and limit home sales. The numbers: Confidence among home builders ticked down in August as home-buying demand remains weak, and builders are ...