Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet, surprisingly, only 35 ...

Taylor worked with AP from 2018 to 2025, most recently as Google Editor. The technology underpinning early mobile text messaging began development in the 1980s. The short message service (SMS) ...