SEO strategists can no longer ignore the impact of social media. Gone are the days when meta tag keywords and a smattering of comments on competitive blogs would boost search rankings. In short, ...

From search history and technical SEO to imperfect data and AI search, these 15 lessons can help you stay curious, pragmatic, and effective.

The creation of original web content is one of the main building blocks of search engine optimization and gaining rankings for different search terms. Targeting long tail terms is writing for specific ...

I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an “SEO campaign.” I’ve seen what works and what doesn’t, ...

JavaScript SEO should be a solved problem by now. It isn’t. Ecommerce sites keep hitting the same crawling, rendering, and indexing issues they were five years ago, now stacked on top of headless ...

With ad-blocking the current hot topic in marketing and even general media, there is one event that is immune to ad blocking: the Super Bowl. For many non-football fans, the collections of expensive ...