Read our SAP CRM review to learn about pricing, features, and more. Discover how SAP’s CRM can benefit large enterprises with complex needs.

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

SAP's secret sauce will be machine learning, SAP Leonardo and integration with SAP S/4HANA, its ERP suite that has about 8,300 customers. Speaking during his keynote, McDermott said.

SAP is already the second placed vendor in terms of CRM market share, according to some 2016 Gartner research. Other major players in the market are Microsoft with Dynamics 365, Adobe and Oracle ...

Businesses seeking 360-degree views of their customers are about to be treated to some ferocious competition between SaaS CRM kingpin Salesforce.com and enterprise-apps leader SAP, which believes ...

But SAP's re-entry into the CRM space is also an indication of a growing trend that should be noticed by leaders at companies of all sizes: vendor brands usurping product brands.

SAP's chief has some valid points and perhaps CRM needs reinvention. The question is whether SAP has the next-gen CRM approach or is it a robotics process automation player.

Earlier this month, SAP released an expansion of its mySAP CRM, the SAP CRM on-demand solution, which is designed to offer both large and mid-sized companies an Internet-based tool to manage customers ...