The watch runs on a Rolex Swiss-made 31-jewel automatic caliber 3135 movement that powered the majority of all Rolex models since its launch in 1988, from the Datejust to the Submariner.

Rapper IDK has created a custom Rolex Datejust with a "Tiffany Blue" dial in honor of his new two-track single 2:22. He is giving the watch away, too.

For those after a more traditional twist on the Datejust 36 formula, Rolex also unveiled two fluted dial models. The pick of the bunch is another Rolesor offering with a golden dial and Jubilee ...

More than 1,000 brilliant-cut diamonds adorn the white or yellow gold case, dial, bracelet and lugs, contrasting with black PVD-coated Roman numerals. The Lady-Datejust may have begun as an ...