The Rolex Datejust has been the most recognized and bestselling watch from the brand, and this year, it celebrates its 80th ...

A closeup of the Datejust 36’s etched dial Rolex These etchings (including the fluted design) were all made using a particular type of lightning-fast laser technology, according to Wired .

The modern Rolex Datejust, like the original, features automatic winding, but it now contains the state-of-the-art Rolex 3235 movement. With its cyclops magnifier (introduced in 1954) and a fluted ...

The Rolex Datejust 36 is priced from $7,050 in the US and £5,650 in the UK. More Great WIRED Stories. 📩 The latest on tech, science, and more: Get our newsletters!

For those after a more traditional twist on the Datejust 36 formula, Rolex also unveiled two fluted dial models. The pick of the bunch is another Rolesor offering with a golden dial and Jubilee ...

1951. Five years before the introduction of the Rolex Day-Date, the company presented General Dwight D. Eisenhower with an 18-karat yellow-gold Rolex Datejust to celebrate its 150,000th chronometer.

Rolex. The dial new Datejust 31 is decorated with a floral motif in a choice of azzuro blue (with a fluted bezel), olive green or silver (with diamond bezels).