Premier watch customizer MAD Paris has revamped the Rolex Datejust 41 with gemstones and a black and blue palette for a cool $34,500.

A closeup of the Datejust 36’s etched dial Rolex These etchings (including the fluted design) were all made using a particular type of lightning-fast laser technology, according to Wired .

It is a history retold in the new Rolex Datejust 41, ... (a stainless steel alloy exclusive to Rolex) and yellow gold. Wearers today can choose from three sizes, in 31mm, 36mm and 41mm, and from a ...