The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Unlike mascots created entirely by marketing teams, the Wendy’s logo came from a real person—Melinda “Wendy” Thomas, the ...

While a restaurant's food and drink are the foundation of its success, its branding is just as critical. At the heart of that brand is the logo — a customer's first introduction to the identity, and a ...

Good artwork can make or break a restaurant. If an owner slaps something off-putting on the marquee, it could scare away a customer forever. Here’s a list of my top five favorites, some of which truly ...

The logo mark, which is the face of companies and shops, must be different from many rival shops while expressing the characteristics of the shop. When it becomes a restaurant, it is required to have ...

Most of us try to avoid literally wearing our food. However, wearing a T-shirt advertising cool, quality local restaurants is another story. Check out some of Milwaukee's most famous T-shirts ...