Reddit says the ad format is inspired by one of the platform's most popular post types, the megathread, which is a sort of one-stop-shop for discussions about popular topics.

At the Consumer Electronics Show in Las Vegas, Reddit unveiled new trends tools aimed at businesses and a new ad format for ...

The Ask Me Anything post format is one of the features Reddit is most known for. It is a live Q&A session hosted on Reddit, in which an individual or brand invites users to ask questions in real time.

Method #1: Using the Spoiler button. Go to the Reddit post you want to comment on, or create a new post. Write out your text, but don’t publish it yet.

Reddit says the ad format is inspired by one of the platform’s most popular post types, the megathread, which is a sort of one-stop-shop for discussions about popular topics.