Red Bull has announced a new partnership with LEGO, valued at nearly $8 billion in 2024, ahead of the 2025 Formula 1 season.

The energy drink market is dominated by two companies at the moment: Monster Beverage and Red Bull. Within the U.S., Red Bull ...

Red Bull’s origins trace back to a Thai energy drink that was tweaked, given fizz, and unleashed on the global market in 1984 by Dietrich Mateschitz, while Hansen Natural (now Monster ...

Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an industrywide shift toward health and wellness, where their high-octane ...

Weighing in on the energy drink market, Evercore ISI analyst Robert Ottenstein said 2024 has to be considered the year of Red Bull. He highlighted that Red Bull’s dollar market share fell to 35. ...

Once marketed as an alternative to Coca-Cola and Pepsi, Jolt Cola will now join the crowded energy-drink market with the ...

If Iced Vanilla Berry is missing from the gas station shelf, most towns have another store that carries the energy drink.

(Bloomberg) -- Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an industrywide shift toward health and wellness, where their ...

While Red Bull and Monster have offered sugar-free versions for some time, these were mainly aimed at calorie-conscious men as they aged, rather than the broader health-conscious market.

Jolt Cola, the soda brand that gained attention in the 1980s for offering “all the sugar and twice the caffeine,” is heading ...