The Sixth Sense is a famous American movie. The 1999 film tells the story of a young boy who has an unusual issue. He claims that he can see dead people. In the film, the boy describes his problem: "I ...

The protocol of "you scratch my back, and I'll scratch yours" is an old business strategy. This philosophy can serve small-business owners interested in cost-effective ways of marketing their ...

For years and still today, reciprocity has continued to help human beings survive in many ways, and especially in marketing, where it is used as a marketing strategy. This principle talks about the ...

In Influence: The Psychology of Persuasion, Robert Cialdini discusses the concept of reciprocity, which is that we are hard-wired to respond positively to a gift, even if we didn’t ask for it, or even ...

In the first post, I gave an overview of reciprocity in China. We then considered why the practice of reciprocity differs across cultures. These two posts highlight key ideas from my recent talk given ...

"If equal affection cannot be, let the more loving one be me"—W. H. Auden Romantic love naturally craves reciprocity; yet not all forms of reciprocity are healthy. Some can, in fact, be toxic.