Selena Gomez is making everybody blush. In cream, dewy, matte liquid, luminous powder, and now soft matte powder varieties. On March 27, Rare Beauty is ... cool pink Happy, true-rose Worth ...

Golden hour-themed beauty products ... with the pink blush and blend onto apples of the cheek, creating an ombré effect,” she says. For cream blush, Luna recommends Rare Beauty Soft Pinch ...

They say: A cream-to-powder blush from the Selena Gomez-backed brand Rare Beauty. Promising long-lasting colour and a blurred-matte finish, the ‘bouncy’ blush is available in a rainbow of shades.