Rainbow High is expanding “its authentically diverse and inclusive doll line” this spring with new characters. MGA Entertainment said the new dolls, launching this month, include one with ...

MGA Entertainment Leans Into Content and Fandom With ‘Shadow High’ Video Release Toy maker releases a long-awaited animated short tied to hit Rainbow High doll franchise to build 2023 momentum.

The popular line of colorful dolls, Rainbow High, now has a rival - Shadow High. “There is a new school in town ready to disrupt the Rainbow and demand a double take,” says creator MGA ...