The new Zenith Chronomaster Sport Rainbow mimics much of what people love about the Rolex Rainbow Daytona, but there are some key differences. Let’s start with what’s similar.

A sprinkling of rainbow-colored luxury timepieces began coming to market over the past decade, with Rolex making a few Daytona models with colorful sapphire bezels in 2012 and Hublot and Chopard ...

Spotted this week at the Cardinals vs. 49ers game, Brady rocked the Rolex Cosmograph Daytona ref. 116578SACO, an 18K yellow-gold version of the Crown's famed racing watch in an unusual configuration.

The special edition of ref. 16516 is housed in a 40-mm platinum case and features a mother-of-pearl dial, diamond indices, and an automatic movement from Zenith.

A singular Rolex Daytona in platinum with a mother-of-pearl dial and diamond hour ... The first Ref. 16516 to appear on the block also had a mother-of-pearl dial, but in a rainbow hue with ...

There's Rolexes, and then there's the Rolexes you see in Dubai, like Rainbow Daytonas, diamond-studded Day-Dates, and bejeweled GMT Masters. ... Yellow-Gold Daytona With Mother-of-Pearl Dial.

From the rainbow-bezel Daytona to the “Presidential” Day-Date, Rolex's gem-set watches are in class all their own. ... or the diamond-and-ruby pavé dial on the “Presidential” Day-Date.

Zenith adds a retro-charmed watch with a stunning stone dial; Ulysse Nardin's new watch is a rainbow of colour; ... However, it is just 20-30% of the going rate for the similar Rolex Daytona model.

The Rainbow Daytona is an instant eye-catcher, so it’s not exactly for those who wish to blend in. Initially priced under $100,000 at launch, one such piece can now retail for as much as $650,000.

The first-ever Rolex ‘Rainbow’ Daytona chronograph watch is set to come to auction and could fetch more than $3.5 million. The Rolex from the 1990s will be put on the block in Geneva on ...

The first official Rolex “Rainbow” Daytona debuted in 2012 and was produced sporadically in various references until last year. It has become one of the most coveted status symbol watches in the world ...