New research by Mark Kassof & Co. reveals a continued “knowledge gap” among consumers on HD Radio. 54% of 18-64’s have “heard of” HD Radio…down from 67% in their 2008 HD research (though higher than ...

Findings from a study by audience research firm Mark Kassof & Co. seem to show consumers are still confused about what HD Radio is and that stations need to do more to promote the technology. In a ...