PUMA has officially unveiled the new logo for its collab with NBA player Tyrese Haliburton. In a provocative clapback to haters, the new logo featured on a t-shirt reading "OVERRATE THAT" – a ...

To PUMA and Haliburton's credit, the logo stands out. In an era where so many designs try to blend in with minimalism, the primary "hali" and secondary "th" logos pop with bubbly font.

Puma, whose iconic logo has remained unchanged for 56 years, filed a notice of opposition against Woods’ brand on Jan. 2, Sports Illustrated reported. The sports retail giant claims that the Sun ...

While Tiger Woods' Sun Day Red golf label is nearly a year-old, it's logos may need to change if Puma has anything to say about it. According to a Jan. 2 filing with the U.S. Patent and Trademark ...

The silhouette of a jumping puma has been Puma's logo since 1969. The Sun Day Red logo features a leaping tiger comprised of 15 lines, referencing Woods' 15 championship wins.

Puma’s iconic “leaping cat” logo was designed by German cartoonist Lutz Backes and, according to court documents, it’s been used in the U.S. since at least 1969.

Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the NBA and beyond. More NBA Sneakers News Converse unveils Tyrese Haliburton's signature logo on a fiery new shirt.

Tiger Woods has hit a roadblock to trademarking the logo for his Sun Day Red apparel brand. Puma filed a notice of opposition with the U.S. Patent and Trademark Office on Jan. 2 arguing that Sun ...

Puma has filed a notice of opposition against Tiger Woods' apparel and sneaker company Sun Day Red over its tiger logo. Puma said the mark will cause confusion among consumers.

Fowler is still with the iconic brand, but now 34, Fowler has evolved in his fashion; Puma is following suit. Starting with the technical construction of its golf wear and all the way down to the ...