A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

A public relations veteran shares his thoughts on the current state of the industry--and what it can do better. Before you go shopping for someone to do the work for you, consider these public ...

Public relations professionals work with media types--magazines and newspaper editors and radio and TV producers--to get their clients' stories in the news. Because there's an awful lot of media ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...