Add Yahoo as a preferred source to see more of our stories on Google. Protein Pop-Tarts are the equivilant of a dopey husband from a sitcom going to his wife and saying, “See? I’m sticking to my diet.

Add Yahoo as a preferred source to see more of our stories on Google. Kellanova is launching its Pop-Tarts Protein as of November. (Julio Aguilar—Getty Images) Health-conscious Gen Z consumers and ...

The protein craze that turbocharged energy bars and meat sticks is now coming for sugar-frosted Pop-Tarts. Starting in early November, pop-tart maker Kellanova will offer a version of the ...

The protein craze that turbocharged energy bars and meat sticks is now coming for sugar-frosted Pop-Tarts. Starting in early November, pop-tart maker Kellanova will offer a version of the ...

Three boxes of Pop-Tarts behind three Pop-Tarts on a wood board - Hunter Miele / Static Media If there's one food trend that defines snacking in the 2020s, it's the protein craze. The modern health ...

We know that protein is good for us — it increases fullness, reduces appetite and builds muscle — but does it really need to be packed into every single thing we eat, including junk food? Starbucks ...

Health-conscious Gen Z consumers and Ozempic users looking to maintain muscle mass are pushing the packaged-food industry to pack every food with protein, and the trend is just getting started. With ...

The protein craze that turbocharged energy bars and meat sticks is now coming for sugar-frosted Pop-Tarts. PepsiCo has announced a higher protein version of Doritos. (Daniel Acker/Bloomberg) Starting ...