Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Dounia Benabdallah serves in this role with marketing firm the Pekoe Group and shares insights from her days on the job.

EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

IAB Europe has released its inaugural Attitudes to Digital Advertising Report, offering a comprehensive snapshot of a ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...