In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

The strategy element of the business plan describes how your products or services will be sold, the target markets you will sell to, the marketing message you intend to use to convince customers ...

A product/service strategy emphasizes your large selection or products with additional features. A customer service strategy points out your superior service.

Almost every product or service can be personalized for a cost – take bespoke suits or custom guitars, for instance. The key to profitable personalization lies in determining what degree of ...

You have a good product or service. You have a good strategy. So why aren't you succeeding? You're likely missing the critical puzzle piece: culture.

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

WALNUT CREEK, Calif.—Mace Security International is ready to expand the role of what a security company can do for its dealers. According to Mace CEO Dennis Raefield, three new hires, the acquisition ...

Even as a business grows and day-to-day operations evolve, understanding your “why” will help leadership and the full team maintain the same quality of work and service. – Jeff Sprau ...

A marketing strategy is a comprehensive plan covering the four Ps of marketing: product, price, place, and promotion, and whose goal is to reach potential customers.

July 24, 2024. What do LEGO, GoPro, and CarMax have in common? Wharton professor David Robertson says they all have a similar strategy for growth that involves building families of complementary ...

Barracuda Networks, Inc., a trusted partner and major provider of cloud-first security solutions, announced that Neal Bradbury has been elevated to the role of Chief Product Officer. In this new role, ...