In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Product marketing actually starts with the customer. It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting ...

Where Product and Marketing Butt Heads. It's common for product and marketing teams not to be aligned because they often don't understand each other's roles and contributions. Product managers might ...

Businesses and communities alike have to face unpredictable challenges during a crisis, involving economic downturns, pa ...

Contributing to new product initiatives like MicroDraught. Attempts to update the four Ps are embarrassing – they’ve endured for a reason. Note use of the word “involved” in that last paragraph. I ...

App Promotion Summit NYC has announced its 2025 agenda, featuring 30+ speakers across 20+ sessions. Taking place on September ...

A promotion can refer to an employee’s career advancement, creating awareness around product deals, or creating buzz around little-known stocks.

Marketing gets up-to-date, real-time product information, while product development makes sure they’re designing the right products, for the right customers, in the right markets.

Navigate the competitive landscape of B2B product marketing with precision. Discover the commercialization process and why customer-centricity is paramount in B2B product marketing. Equip yourself ...