Using psychology in packaging and product design isn't limited to big-name companies. Apple doesn't have some exclusivity agreement with the color white, after all.

Smart business leaders weigh a number of variables before settling on a package, from color and composition to shape and size ...

Similar types of products will often adopt similar packaging color and design. Black, silver and gold are often used for luxury products. White is a popular color for packaging cleaning products ...

If you're an aspiring car designer or just an automotive technical buff, have I got a cool illustrated engineering bible for you. This oil and water-like combo goes together better than you'd expect.

How to Design Packaging That Makes an Impact All startups want to achieve the instantly recognizable status of Apple and Tiffany & Co., and that type of brand power starts with a product’s ...

The 2023 Formes de Luxe Awards, widely considered to be one of the top events in the luxury packaging world, features over 75 luxury products vying for recognition in 22 categories.