In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better.

Packaging is a key part of the marketing plan for any business that makes or sells products. The influence of product packaging on purchase decisions necessitates attention to detail and a sense of ...

As a brand founder myself, I know that launching a product is an incredibly complex process. That’s why I’m writing this series that walks you through every step. You can explore my previous articles ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...

These days, any designer worth his or her salt is grappling with ideas of waste and sustainability, trying to come up with ways to do more with less. This is especially pressing in the realm of ...

In case you missed it, 89% of consumers more likely to buy products from Amazon than other e-commerce sites. This means that brands need to find new ways to connect with customers who prefer to shop ...

Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

Bacon is fatty. It’s the nature of the beast—literally—because bacon is made from pork belly, which is a naturally fatty section of a hog’s carcass. That’s part of why bacon tastes so good: Fat is ...