Smart business leaders weigh a number of variables before settling on a package, from color and composition to shape and size ...

In product packaging, using one color palette over another can impact costs, said Pruett. For example, the inside of a box holding a new lipstick tends to be white because the color conveys a more ...

Think of Tiffany & Co. For most people, the iconic robin’s-egg blue box is more recognizable than the jewelry itself. Packaging is powerful because it tells consumers why your product and brand ...

Lisa Pierce is watching developments like these closely. She is the editor of Packaging Digest, a trade publication, and has been covering product packaging for about 35 years.She says her ...

New product packaging reduces toxic plastic waste Emerging sustainable options to plastic packaging are made with mushrooms, seaweed, starch and wheat straw. Adam Stone. Studio Gannett.

Product packaging for adults has a similar degree of stratified construction, though it's more subtle. Slim, narrow products tend to evoke thoughts of health. Squat, ...