Product marketing is strategic and focuses on bringing demand, whereas conventional marketing is more all-encompassing. Product marketing is considered one of the significant components of ...

Product marketing actually starts with the customer. It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting ...

Product marketing has emerged as the critical differentiator transforming brand awareness into measurable business outcomes. Research has shown that a well-executed product marketing strategy can ...

Marketing refers to all activities a company does to promote and sell products or services to consumers. Marketing makes use of the "marketing mix," also known as the four Ps—product, price ...

Consumers have less trust in offerings labeled as being powered by artificial intelligence, which reduces their interest in ...

Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the common (and costly) marketing mistakes brands often overlook and how to fix ...

Product marketing teams spend most of their time liaising with product teams (88.3% of their time), marketing teams (84.2%), and sales teams (75.9%). Image Source.

Traditionally, Mixpanel has provided information about product usage to product teams. Increasingly, especially with the end of cookies and third-party data, product data has taken on greater ...

Comparative advertising is not used solely for the promotion of a product or service. It has become a common technique used in political advertisements, with one candidate listing how they would ...

Ron Faris had spent nine years at the sports brand including general manager of Nike Virtual Studios and its .Swoosh platform ...

In marketing, the key to growth is anticipating, even creating, demand for new products—and some of them surpass yesterday's wildest fantasies. Four-color, full-page advertisements for one ...

The fintech executive on localizing product to the market, using customer feedback to drive innovation, and more.